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Get Local Customers Now and a ROI Boost Using Trusted Google Ads
Thrive not survive, more specifically, find out how to improve profitability using Google.
Google Adwords for Small Businesses
What is Google AdWords?
Google defined Google AdWords as:
“Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.”
In a nutshell, Google AdWords is a system designed by Google that helps businesses market their website in search results whenever a user searches for a particular keyword in the search engine. When using Google AdWords, advertisers “pay per click” on their ads. These advertisements appear on the top and side portion of the search results page.
So, if you’re a small business owner who wants to start taking advantage of the extraordinary amount of searches that happen on Google every day and easily get the exposure you need to boost your profit margins, then one of the most effective ways you can do to achieve your goal is through Google AdWords.
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Why Should You Invest in Google AdWords?
If you register for an AdWords account and make a significant bid, you can ensure that your ad will appear when a user searches for the specific keyword you’ve set up. This process can help you gain more traffic control over your website. In addition, AdWords can also help you get a message out regarding the latest programs you’ve launched or the specials you’re doing.
What Are The Benefits?
- Gain full control of your marketing campaign budget at all times
- Acquire quicker results than SEO
- Have a versatile method of building brand awareness
- Helps small businesses earn more conversions
- Boost lead generation
- Allows you to find out more about your market
- Generates high return on investment
- Offers multiple and effective bidding strategies
Why You Need AdWords?
- Monitor and measure ROI on digital spend
- Set your KPIs and track weekly performance
- Get more calls to your store
- Get competitive exposure on Google
- Control local targeted messaging to your exact customer type
- Continue marketing to potential customers, even after they have left your website
- Gain better quality leads for your digital spend
- Get more sales
Google AdWords Strategy
We understand that making the most of Google AdWords is an essential aspect that digital advertisers and marketers should never neglect. And while many small and medium-sized companies do not have the time or money to devote hours of tedious slogging through the pay-per-click process, there are a number of effective strategies that you can use to guarantee that your ads will generate positive results.
Here are some of the most essential strategies an AdWords management agency can implement
- Conduct Effective Research (Audience Research, Competitive Research and Keyword Research)
- Track Your Conversions
- Utilise A/B Testing (Google Optimise)
- Group Related Keywords Into Ad Groups
- Optimise Landing Page/Offer
- Create an Effective Ad Copy
Google Ads is undoubtedly one of the most popular marketing tools ever developed. Many companies are hesitant about the cost, especially if they don’t have any idea how this platform operates. However, if you’re smart with your digital advertising plan, the benefits from Google AdWords can be massive.
Local Search Engine Optimisation for Small Businesses
As a small business owner, investing time and money in boosting your online presence is a must. However, it is also inevitable to feel discouraged when you find out that you’re competing against popular brands. While these huge businesses are dominating the search result pages of Google, it’s a completely different story when it comes to local listings.
Google understands the importance of small businesses. This is why it has a distinct set of local ranking criteria which it utilises as a metric to assess whether or not your company is geographically significant to a customer who conducts a ‘near me’ quick search. This ensures that you don’t really have to think about fighting against larger businesses to keep your small business locally visible.
Why Do You Need Local SEO?
In a nutshell, local SEO is a collection of activities and techniques intended to increase your exposure in search engines like Google, especially when people conduct a quick search near your physical location. Local SEO also concentrates on drawing customers to smaller locations, such as those in a city or town. It is primarily utilised by small businesses to establish a fixed market within local limits. In addition, it also focuses on enhancing Google Maps visibility and in the local 3-pack of SERPs—these aspects offer local users information that is unique to their local area.
Local SEO operates by submitting your business’s geographic details to the search engine database and makes it easier to find based on the proximity of the users. Since smartphones today have the ability to precisely determine where a user is located at any given moment, local SEO has become vital to digital marketing – particularly if you own a physical store and don’t just rely on online selling.
What Are The Benefits?
- Helps build and establish your online presence
- Increases foot traffic, service customers and profit
- Improves chances of reaching more target customers on various platforms
- Enhances local brand impression
- Stay competitive with other local businesses
- Reduces other marketing costs
- Take advantage of getting exposure in local business directories
- Helps acquire positive local reviews and word-of-mouth promotion
It is inarguably true that the core benefits of local SEO can positively impact your small business in ways you can only imagine. The good news is you’ll be able to unlock all of them easily by undertaking local search optimisation practices.
ROI Case Study & Results
Classic Smiles Dental
Took Classic Smiles from near zero traffic to over 8000 sessions per month
50 %
Continued increase of page sessions
60 %
Monthly revenue increased of on base average
20 %
Ongoing customer increase
House Of Bamboo
Took House Of Bamboo from 100 leads a month to over 300+ relative leads per month
150 %
Revenue increase
0.76 %
Achieved website bounce rate
6,400
New users per month
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Tims Testimonial ROI based AdWords and Local SEO
Noreens Vlog & Testimononial
FAQs
Google AdWords (now Ads) Advertising is a marketing strategy that helps businesses promote their goods and services through Google Ads search results. It also allows advertising on other search engines that are partnered with Google. Examples would be YouTube, Display advertising and Google Shopping.
Advertisers have their daily budget set for their ads. AdWords provide for bidding on Clicks, Impressions or YouTube views. Thus, each time a user clicks on one of your ads or when a certain number of users have seen the ad, there will be a certain amount deducted from your daily budget.
One reason people prefer to enlist the help of Google AdWords management agencies is to help them budget their costs. This is because the expenses for it depends on several factors. These factors include targeting, the competitiveness of keywords, ad relevance and more. But, that doesn’t mean that you have to spend thousands on creating your AdWords campaign. You can spend as much or as little as you like. This is because Google Ads investment requirements are flexible. You can have budgets that will suit your objectives and current business size.
Yes, they can. This behaviour is also known as click fraud. Google will do its best to block irrelevant clicks. One way they hinder this is if a bot is being implemented to click on an ad continuously, Google will block activity from its IP address. Thus, you won’t be paying for any clicks from that certain address. But, if the ad is clicked manually, it will count as a normal click. You can, however, manually or use software block clicks. So, you can stop competitors from using up your budget.
Google AdWords is quite similar to an auction. It’s hard to pick a final selling point. But, fortunately in contrast to auctions, with Google AdWords, you’ll have benchmarks that’ll give you an idea of what you can expect to spend. For example, you might win with a $0.30 bid, or you might pay $40.00 per click in a hypercompetitive industry.
Moreover, in general, Google AdWords advertising usually sees cost-per-click prices in the $0.05 to $5.00 range. However, these figures aren’t fixed. So, if you and a competitor both target the same highly competitive keyword, but you have a higher quality score, you’ll pay less than your competitor. That’s why it’s essential to get help from a Google AdWords management agency. They can help optimise your campaign and increase your ROI.
Yes. Google Ads is an excellent investment for your business in Australia. In fact, 86% of consumers browse the internet to look for local businesses. Because of this, Google receives 63,000 searches per second. Thus, the ROI from Google is substantial. If you have a campaign that’s structured and managed professionally, your business will experience incredible results in a short time.
