Connect with PPC Land, Australia’s premium, data-driven pay-per-click experts. Let’s hit your revenue goals with precision.
Once we are your Google Ads consultant, we use a unique advanced model to drive ROI from Lead to Sales. We focus on sales revenue not just website or click traffic.
Reach out to our specialist ads team, and let us work with you to build your sales revenue.
Too many business owners burn cash on basic ad campaigns that yield zero result. As a trusted Google Ads agency, PPC Land increases your sales through ROI.
Our Australian clients spend as low as $600/week using our optimised Google Ads management approach and see massive returns (frequently exceeding a 300% post-costs ROI).
Packages Start From Just $649 + GST Monthly
Our Google Ads management plans cover any service, starting at $649 + GST per month.
Dominate local or national search results. Whether you need an agile adwords agency in North Sydney or localised PPC management in Wollongong, we build hyper-targeted search campaigns that turn ready-to-buy users into high-value sales leads.
Amplify your brand awareness across the Google Display Network. We leverage striking visuals, custom HTML5 experiences, and intent-based keyword placements to bypass competitors and put your brand in front of the right target audience.
Maximize online retail profits with AI-driven Google Shopping infrastructure. Our Google Ads company handles all e-commerce platform integrations, deploying smart automated bidding to get your products showcased directly on the top shelf of search results.
Improve
Profitability
Optimise Lead to Sale
ROI Led
Ad Setup
Improve
Profitability
Lead to Sales Optimisation
ROI Led
AdWords
Our Google Ads specialists don’t rely on templates. We deploy bespoke programmatic data analysis and machine learning to build high-converting pipelines tailored specifically for general small local businesses and large enterprises alike.
Discover how we use ROI-driven frameworks to repeatedly grow your pipeline.
Scaled from near-zero traffic to over 8,000 active monthly sessions.
50 %
Continued increase of page sessions
60 %
Monthly revenue increased of on base average
20 %
Ongoing customer increase
Accelerated lead flow from 100 to over 300+ highly qualified leads per month.
250 %
Revenue increase
0.76%
Achieved website bounce rate
6,400
New users per month
Overhauled SEO & ad integration, resulting in over 300% business growth.
6800+
Unique visitors in the first 3 months
90
Days surpassed sales expectations
100+
New sales leads per week
We have a simple 5 step process that has been tried & tested to deliver better Google Ads ROI
Assessment
Deep-dive ROI forecasting, website health, and tracking capability audits.
Plan & Recommend
Defining technical quick wins, commercial opportunities, and long-term milestones.
Implement
Launching conversion-optimised landing pages, clean data pixels, and expert campaign setup.
Optimisation Cycle
Continuous data monitoring, adaptive strategies, and weekly refinement.
Lead To Sales
Unlocking consistent, repeatable revenue growth for your sales team.
Brand &
Design
Updates
Website
Updates
Engage using SEM and PPC
Generate
Leads
Convert to
Sales
Maintain
Customer
Experience
Use the PPC Land framework to turn traffic targets into predictable profit.
* Note: the above is subject to Google Algorithms and PPC Land can not guarantee these exact results.
Google AdWords (now Ads) Advertising is a marketing strategy that helps businesses promote their goods and services through Google Ads search results. It also allows advertising on other search engines that are partnered with Google. Examples would be YouTube, Display advertising and Google Shopping.
Advertisers have their daily budget set for their ads. AdWords provide for bidding on Clicks, Impressions or YouTube views. Thus, each time a user clicks on one of your ads or when a certain number of users have seen the ad, there will be a certain amount deducted from your daily budget.
One reason people prefer to enlist the help of Google AdWords management agencies is to help them budget their costs. This is because the expenses for it depends on several factors. These factors include targeting, the competitiveness of keywords, ad relevance and more. But, that doesn’t mean that you have to spend thousands on creating your AdWords campaign. You can spend as much or as little as you like. This is because Google Ads investment requirements are flexible. You can have budgets that will suit your objectives and current business size.
Yes, they can. This behaviour is also known as click fraud. Google will do its best to block irrelevant clicks. One way they hinder this is if a bot is being implemented to click on an ad continuously, Google will block activity from its IP address. Thus, you won’t be paying for any clicks from that certain address. But, if the ad is clicked manually, it will count as a normal click. You can, however, manually or use software block clicks. So, you can stop competitors from using up your budget.
Using Google AdWords management in Australia can help put your brand in front of the right audience. So, if, for instance, you are a plumber in Sydney, you might expect your target audience to search for “plumber in Sydney.” You can then use AdWords to reach out to this user at the right time. Aside from that, Google Ads is popular because you have control over your budget. You’ll only pay when someone clicks on your ad. Therefore, you are essentially paying for results instead of simply advertising your name out there for people to see.
Google AdWords is quite similar to an auction. It’s hard to pick a final selling point. But, fortunately in contrast to auctions, with Google AdWords, you’ll have benchmarks that’ll give you an idea of what you can expect to spend. For example, you might win with a $0.30 bid, or you might pay $40.00 per click in a hypercompetitive industry.
Moreover, in general, Google AdWords advertising usually sees cost-per-click prices in the $0.05 to $5.00 range. However, these figures aren’t fixed. So, if you and a competitor both target the same highly competitive keyword, but you have a higher quality score, you’ll pay less than your competitor. That’s why it’s essential to get help from a Google AdWords management agency. They can help optimise your campaign and increase your ROI.
Search Engine Marketing or SEM composes marketing related to a search engine. This includes Google, Yahoo, Bing and more. It involves search or text ads, Ads in Google Maps, Google Shopping Ads and Ads in YouTube.
On the other hand, Pay-Per-Click or PPC refers to paying for a search ads campaign. You jump into an auction, and when someone clicks on your ad, you pay for that click. Other ways you can pay for your ads in SEM are CPM or cost per 1000 impressions, CPV or Cost per View, and Cost per Conversion.
Every time one of your ads is clicked on, the amount deducted from your daily budget is the CPC or Cost per Click. Keep in mind that Google Ads is an auction. The more competitors that are bidding for keywords, the higher your bid has to be to get a great ad position. Your CPC will be higher as well. By hiring a Google AdWords management agency in Sydney, they will ensure that your bids are set competitively and updated regularly. By doing this, you’ll be able to pay the minimum amount possible per click.
Yes. Google Ads is an excellent investment for your business in Australia. In fact, 86% of consumers browse the internet to look for local businesses. Because of this, Google receives 63,000 searches per second. Thus, the ROI from Google is substantial. If you have a campaign that’s structured and managed professionally, your business will experience incredible results in a short time.
A specialist Google AdWords management agency will be responsible for the end-to-end management of your Google Ads account. They will help the advertiser get better results from their campaigns by consistently testing and optimising your Ads account. For this reason, it’s preferable to get their help if you want to increase your ROI substantially.
The right Google AdWords management agency in australia will change the structure of your Google Ads account. They will be testing and optimising your account. This will involve pausing keywords, adding new keywords, testing an ad copy, optimising bids and more. These are all done to improve the performance of your account. Another indication that it’s the right agency is to give you full access to your account. They must be transparent and give you expert advice to further increase the ROI of your campaign.
Stop guessing with your marketing budget and invest in trusted Google Ads specialists. At PPC Land, we combine smart AI machine learning with proven strategy to capture high-intent leads to repeatable sales.
Find out how we can get you more target leads through ROI driven data and AI machine learning.
