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Google AdWords (now Ads) Advertising is a marketing strategy that helps businesses promote their goods and services through Google Ads search results. It also allows advertising on other search engines that are partnered with Google. Examples would be YouTube, Display advertising and Google Shopping.

Advertisers have their daily budget set for their ads. AdWords provide for bidding on Clicks, Impressions or YouTube views. Thus, each time a user clicks on one of your ads or when a certain number of users have seen the ad, there will be a certain amount deducted from your daily budget.

One reason people prefer to enlist the help of Google AdWords management agencies is to help them budget their costs. This is because the expenses for it depends on several factors. These factors include targeting, the competitiveness of keywords, ad relevance and more. But, that doesn’t mean that you have to spend thousands on creating your AdWords campaign. You can spend as much or as little as you like. This is because Google Ads investment requirements are flexible. You can have budgets that will suit your objectives and current business size.

Yes, they can. This behaviour is also known as click fraud. Google will do its best to block irrelevant clicks. One way they hinder this is if a bot is being implemented to click on an ad continuously, Google will block activity from its IP address. Thus, you won’t be paying for any clicks from that certain address. But, if the ad is clicked manually, it will count as a normal click. You can, however, manually or use software block clicks. So, you can stop competitors from using up your budget.

Using Google AdWords management in Australia can help put your brand in front of the right audience. So, if, for instance, you are a plumber in Sydney, you might expect your target audience to search for “plumber in Sydney.” You can then use AdWords to reach out to this user at the right time. Aside from that, Google Ads is popular because you have control over your budget. You’ll only pay when someone clicks on your ad. Therefore, you are essentially paying for results instead of simply advertising your name out there for people to see.

Google AdWords is quite similar to an auction. It’s hard to pick a final selling point. But, fortunately in contrast to auctions, with Google AdWords, you’ll have benchmarks that’ll give you an idea of what you can expect to spend. For example, you might win with a $0.30 bid, or you might pay $40.00 per click in a hypercompetitive industry.

Moreover, in general, Google AdWords advertising usually sees cost-per-click prices in the $0.05 to $5.00 range. However, these figures aren’t fixed. So, if you and a competitor both target the same highly competitive keyword, but you have a higher quality score, you’ll pay less than your competitor. That’s why it’s essential to get help from a Google AdWords management agency. They can help optimise your campaign and increase your ROI.