The cornerstone of any Google Ads marketing approach is your buyer personas, especially if your looking for ROI over traffic. It’s important to understand who your consumers are, their interests, and where they spend most of their time in order to convey the perfect marketing message and or create the right targets to get your … Read more
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You’ve probably encountered the term PPC while searching for effective ways on how you can successfully promote your newly established business via digital marketing. While it may appear like a complicated approach, learning the ins and outs is necessary in order for you to develop an effective online marketing strategy for your business. Not to mention, PPC can provide you with more timely results compared to other online marketing methods like Search Engine Optimisation. This article will provide you with the most important information about PPC to help you maximise its full potential.
Hi guys, good morning. I’m really excited to take you through connecting Shopify via APP or manual sheet to Google AdWords. I thought I’ll quickly record it as well because you know, we’re probably all going to use this about 1000 times. I have found basically two videos that I like and that I agree … Read more
What is SEO? SEO stands for search engine optimisation. This is the method of optimising websites for organic (free) traffic from Google search results. In other words, SEO entails making improvements to the content of your webpage to make it more appealing to search engines, in the hopes that it will appear on the first … Read more
You’ve probably heard how important SEO is for your company some time over the last ten years, but if your business is already doing well, how important is PPC for your marketing strategy? Google Ads Google Ads is a popular marketing tool utilised by many businesses that allows you to create, post, and monitor advertising … Read more
In a competitive market, keeping your audience engaged is crucial to gain connections that make loyal followers and consumers. When you know who your target is and what’s important to them, you can make sure that your marketing activities have the best chance to be noticed and acknowledged. One foolproof method of engaging your target … Read more
April and May has seen Google Ads been really active with new changes, that they really kind of sneaked in.. or at least didn’t make much noise about it in Australia. Read on more below to see if you knew about these… Acquire high-value users at scale with Target ROAS bidding “Starting today, if you … Read more